[Re]Generate and select bold transdisciplinary, evidence- based, and competing concepts to inform solutions to prototype and test.
Objectives of Process Steps:
1. Set direction and guidelines for generating ideas based on the identified opportunities and desirable stakeholder benefits
2. Produce a large diversity of inventive and extreme ideas
3. Produce new or revise existing ideas using disciplinary expertise and evidence about the problem
4. Cull and combine ideas into integrative concepts for solutions to prototype